Sorell. Mobile electronic products: MP3 players, LED screen and video walls

With an experienced management team, an impressive suite of innovative integrated mobile electronic products, and substantial production capabilities, Sorell is committed to continued growth.

With revenues from contract manufacturing as a foundation, Sorell is actively growing brand awareness for its own line of unique electronic products.

LED screens

A LED screen is a kind of an active display which means that its surface can be both a modulator and a source of light. Unlike projectors, video walls and other devices in LED screen a source of light is not separated from a display. Screens do not require internal cooling, that's why they can be used both outdoors and indoors.

As far as the advantages of LED screens are concerned, one can single out the following:

  • Moving messages - have been proven to catch the human eye's attention up to 8 times more that a static advertising billboard
  • Higher brightness - which allows the LED billboard to stand out of the crowd both during the day and at night
  • Increasing LED resolution - that is transforming the outdoor screens in HUGE high-resolution TV monitors
  • Videos and animations capabilities - that allows to broadcast TV commercial as seen on television
  • Multiple message provider - that allows advertising companies to run multiple campaigns on the same screens
  • PC remote control - so you can change the ads in just a mouse click rather than sending out a crew to pull down and replace a billboard message.

However, advantages of LED displays are not only determined by their brightness and optic characteristics but also by their construction based on a modular principle.

Cabinet size equals 50x50 cm, sometimes it is even bigger. Modules depth is within 16 cm (up to 35 cm together with headers and cables). The rigidity of a cabinet frame construction is so high that it allows assembling sufficiently large screens (3 - 4 m high) without any additional bearing structure. You can hang up to 10 cabinets (it allows to assemble a screen with 6-8 metres high).

Over the next decade, we can expect to see more and more LED billboards and displays popping-up along the streets - first along the most trafficked highways and near major urban centres, and then spreading out to less populous areas.